Supporting Fair Trade/Fair Trade Coffee gets easier everyday....

Largest U.S. Coffee Company to Pay Farmers a Fair Price

"Small-scale coffee farmers around the world scored a victory this week when Procter & Gamble (NYSE: PG), the largest seller of coffee in the U.S., announced that it would introduce Fair Trade Certified(TM) coffee products through its specialty coffee division, Millstone.

The announcement comes in response to dialogue with shareholders about the company's practices, as well as pressure from consumers, people of faith, human rights activists, and humanitarian organizations. With P&G's announcement that it will offer Fair Trade Certified(TM) coffee through Millstone, the advocacy groups have agreed to suspend their campaigns against the corporation and the shareholders have withdrawn the resolution they had filed on the issue."

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